Client
Kalahari Viagens
Overview
Kalahari Viagens is a travel brand focused on Afrotourism, offering personalized, meaningful travel and cultural experiences that connect travelers with their roots. They needed a site that communicates authenticity, cultural connection, and curated travel options in a clean, inviting way.
Client
Kalahari Viagens
Industry
Travel
Service
UX Research
Framer Website Development
Seo Optimization
Duration
1 Weeks
The Challenge
Express a strong identity: culture, ancestry, stories — beyond just “tour packages.” Offer diverse services (flight tickets, packages, custom itineraries, insurance, etc.) without overwhelming visitors. Maintain visual elegance: conveying heritage, nature, authenticity. Enable easy browsing of travel offers, itineraries, and experiences in a way that inspires action.
The Solution
A Framer-built website with a visually rich but clean design. Multiple service cards: flights, packages, curated experiences. “Popular experiences” section for browsing curated itineraries. About & FAQ sections to build trust and clarify what the brand offers. A clear closing CTA inviting users to plan their journey “com propósito hoje mesmo.”
The Result
Strong brand identity reinforced by visuals and copy tied to culture and experiences. Visitors can quickly explore services and popular itineraries, lowering friction in the decision process. Increased appeal to travelers looking for authentic, purposeful journeys rather than generic tourism.
